Young companies with novel ideas to integrate innovative technologies into their operations to grow the business, create jobs, and contribute to an important economic sector, have a friend in Canada’s government.  Just look at the case of Greenhouse Juice Co., a budding Mississauga-based organic juice producer.

The federal government provided Greenhouse Juice with $6.3 million to be invested in new-to-Canada cold pasteurization technologies.  These technologies help to increase the shelf life of the company’s organic juices, while keeping the nutritional value and freshness intact.

The repayable investment is made through the Growing Forward 2 AgriInnovation Program.

“As a young company on an ambitious mission—to offer widespread, sustainable access to plant-based nutrition of the highest quality—we at Greenhouse could not be more grateful for this opportunity bestowed by Minister MacAulay, the Ministry of Agriculture, and the Government of Canada. The AgriInnovation Program is making it possible for us to integrate innovative technologies from Canada and around the world to create a novel process that will allow us to grow without in any way compromising the quality or sustainability of our products. In so doing we will create hundreds of new jobs; increase the amount of organic, local produce we purchase by 10 fold over the next four years; and follow through on our mission of contributing to a healthier nation,”
said Anthony Green, company co-founder and CEO, in a news release.

This investment enables Greenhouse Juice to expand their Mississauga facility, hire more people, purchase more Canadian-grown fruits and vegetables, and produce more juice to sell at home and abroad.  It’s a win-win for all involved.

Navdeep Bains, Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga–Malton summed up this all-around winning deal at the announcement of the funding last July:  “The expansion here in Mississauga is great news for Ontario, and our Government is committed to making investments in innovative businesses that help create jobs and grow the economy. This technology represents a new way forward in Canadian food processing that will help bring fresh, high quality products to consumers and new jobs to Mississauga,”