As Canada celebrated its 151st birthday on Sunday, Mississauga’s iconic sports complex will officially adopt its new name, Paramount Fine Foods Centre.
“We’re truly looking forward to this next chapter in one of our city’s most cherished landmarks,” said Mayor Bonnie Crombie. “The Paramount Fine Foods Centre will continue to be an important hub for entertainment and celebration in our community; bringing together spectators and participants to enjoy a wide range of world-class entertainment, sports, family events and more!”
Earlier this year, the City of Mississauga announced the new agreement for naming rights and food services with Paramount Fine Foods, which includes the spectator arena, community ice rinks, fieldhouse and outdoor sport fields. The entire complex will now be known as Paramount Fine Foods Centre.
“Not only is it home to the Mississauga Steelheads and Raptors 905, but it also hosts so many of Mississauga’s great events like Carassauga, and is used by our amateur athletes all year round,” said Paul Mitcham, Commissioner, Community Services for the City of Mississauga. “We’re so grateful to Paramount Fine Foods in recognizing the venue’s importance to our residents and for making a significant investment in our community.”
New signage and enhancements reflecting the new name and partnership are underway. They will continue over the summer as the complex prepares for another busy event season this fall. All @HersheyCentre social media channels on Twitter, Facebook and Instagram will be changed to @PFFCentre.
Some of the premier events coming to Paramount Fine Foods Centre this summer include the Royal Canadian Family Circus, Camp 905, Classics & Rods Review Show 2018 and the Duke University Basketball Canada Tour.
Residents can stay informed about the latest changes and events by visiting paramountfinefoodscentre.com.